Avi Muchnick co-founded Worth1000 with Israel Derdik. Now he’s setting his sites on grabbing a piece of the news aggregator market with his new site, Plime. Plime differs from market leaders such as Digg, as it allows users to edit the submissions, in a similar way to Wikipedia.
Matt: So, maybe you could tell me a little about how you started Worth1000?
Muchnick: Sure, I was a graphic designer, but got laid off and decided to go to law school… in the interim before school began I had an idea for a quality Photoshop contest site.
Until then, all Iâ€™d seen online were goofy ones done for kicks, but real artists didn’t really participate, or if they did, they got drowned out in a sea of clichÃ©s and Internet memes.
Matt: So, worth1000 was set up for the more talented designer?